Redbox Rebrand

Redbox was once at the forefront of the video and game rental industry. It revolutionized the way Americans rented movies with its Red Kiosks. In order to once again be at the forefront of the industry, Redox is going digital and more immersive. With this new identity, Redbox is setting out to be more dynamic, funky and exciting. 

Identity System, Transmedia

Special Thanks to Gerrardo Herrera

Spring 2017

Rooted in the tradition of pragmatic Swiss typography, the font is designed to combine
the qualities of classic sans serif craft with appropriate contemporary freshness.
3 Dimensional Form
turned into screen

UI Design

UI, UX Design, Product Design

UX Research, Brand Strategy

Font Design

Personal Project, Transmedia

Identity System

UI Design, Editorial

UI, UX Design, Business Strategy

Identity System

© Radhika Kashyap 2021

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